Supporting motorcycle business development
Contextual Market Analysis
Get more than numbers in a spreadsheet. We deliver the background, social, economic, and cultural, that determine the motivations of your target audience .
Competitor Benchmarking
Knowing the competitive landscape in not just comparing specifications, it requires knowing the strengths and weaknesses of the companies you are in market with.
Product Planning
Making accurate, strategic choices about the motorcycle products you are going to build and sell requires guidance and focus. We have more than ten years of international experience in this area.
Industry Reports
We publish quarterly and annual reports on the trends and markets that are shaping the modern motorcycle landscape. Read all about the global industry in one, beautiful and detailed publication .
DESIGN
Often under resourced or treated as a superficial step in new vehicle development, as merely ‘styling’, design is in fact the lowest cost, lowest risk, value multiplier in the R&D pipeline.
When integrated correctly into a new vehicle program from the start, design serves as the voice of subjectivity and the emotional needs of customers, that balances the objective needs of the business or the machinery of the end product.
Motorcycle Global helps companies from century-old legacy firms to mobility startups harness the value of design by organizing in-house talent so that it collaborates co-equally in the engineering and marketing of vehicles as a creative asset, not an add-on.
Using our concentric design methodology gained from working with powered two-wheelers across the globe for 25 years, Motorcycle Global can reduce risk, project scope creep, time-to-market and critically, maximize product-market fit.
Contact us to discover how our design management can add value to your vehicle program, and set your brand and motorcycle or mobility products above the noise.
Annual Report
Electric Moto Sales Strong, But Startups Fail.
2023 saw record sales for nearly every luxury motorcycle brand, and continued robust growth for electric motorcycles, but the startups that had the highest profile were not leading the charge.
2023 was a year when fiscal and market realities exposed structural weaknesses in motorcycle startups that had built their brands on hype and a decade of access to easy money.
What happened in 2023 was predicted by the financial industry and business press. Legacy companies in the motorcycle industry used some of the record profits in the post-COVID19 consumer bubble years to prepare, while others over-ordered future supply, while startups over-leveraged in the belief that the sales bonanza would continue. Motorcycle Global reveals what precisely killed the most celebrated startups in the electric motorcycle space….
