Competitor Benchmarking
You cannot know what to build if you don’t know what your chief competition is up to. The traditional method is to build a spreadsheet with products, prices and basic specifications in your market area. But knowing that competitor X is the best seller in Y market is almost meaningless if you don’t understand their cost structure, technological and design competencies, and financial strength. Most importantly of all, who are their customers and why aren’t they yours?
Order specific benchmarking analysis and give your team a look inside your competition and the customers you want to reach out to. Includes SWOT & PEST analysis, side by side product benchmarking, engineering and supplier information, and socio-economic and cultural analysis of competitor client base. The key to success in the emotionally charged P2W world is understanding customer deep-seeded needs, not specifications.
Market Analysis & Product Planning
The motorcycle market is highly fragmented and non-globalized, a fact that is confusing and surprising to newcomers and outsiders. You may be a market leader in one country and hammered into last place in the next country over with the same product. Motorcycle X may be the best seller in just one city but have no traction elsewhere. Why? With over a dozen years of motorcycle product planning experience we can help guide your team from initial targeting, building a QFD document that includes human factors as well as technical specification, and staying focused by using a proprietary Concentric Design management guide.
No more paying thousand of dollars for generic research documents with generic information and dubious sources, or making vital product feature decisions based on single points of view. We help organize internal and external teams by deploying low overhead, low friction processes that deliver fast and accurate product planning that reducing risk to new vehicle programs, and eliminate dreaded scope-creep.
Motorcycle Design & Product Development
The best designers and engineers in the world do not guarantee market success if the design process is not properly integrated with engineering and product management. Based on more than a quarter century of success, we understand the role of design as a value-multiplier and how to deploy design within existing technical development organizations as a motivating factor, not a friction point.
International award-winning motorcycle designer Michael Uhlarik can help organize and socialize design in any P2W organization, from startups to legacy OEMs, to engage and excite vehicle development programs, reduce cost, and deliver vehicles that dominate headlines and market categories.
