The main factor limiting widespread adoption of electric motorcycles over the past decade has been the battery. But as energy storage tech advances, the new challenge is the motor the thermal limit.
The all-singing, all-dancing BMW R1250GS is the most acclaimed adventure motorcycle ever. But this spectacular success started in the cafés of Milan, not on the desert trails of Baja or the Dakar rally.
Fringe motorcycles are hit and miss. Sometimes they are fantastically successful, striking a note long ignored by the market, other times they are just too fringe. Canada is the ultimate North American test market.
Sometimes OEMs need to expand their lineup but haven’t got the resources or expertise to do it. That is when they enter a joint-venture (JV) and just put their label on someone’s else’s motorcycle. It is never a good idea.
After fifty years of treating them like advertising accessories, the motorcycle industry needs to design and market motorcycles for women the way they do for men : by making bikes they themselves want
As self-driving technology enters the P2W space, many are pushing back demanding a more “analog” motorcycle experience. This is not the first time in history the market rejected progress…
Mass produced motorcycles are hard to design and engineer. Building a custom motorcycle at home with limited resources and knowledge is harder still. A healthy motorcycle culture needs both.
Product names matter. A lot. In every culture, names are used to convey image, associations and power. Most industries understand this, but often motorcycle OEMs do not. This can lead to branding tragedy
They smell like gasoline, are packed with dozens of bikes and poorly lit. If you are a novice to motorcycling your first experience at a motorcycle retailer is not ideal. This needs to change to fit the modern consumer.
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Most people in the world would say the most American form of motorcycle is the Harley-Davidson. They are not wrong, but the most important form is the humble strictly off-road dirt bike.
Almost since the beginning of wheeled vehicles, the tricycle has been with us. It is stable at rest but unstable in motion. Three wheeled motorcycles are making a comeback. Should they? Are they safe?
