Posts tagged kawasaki

Badge Engineering is a Bad Marketing Idea

Sometimes OEMs need to expand their lineup but haven’t got the resources or expertise to do it. That is when they enter a joint-venture (JV) and just put their label on someone’s else’s motorcycle. It is never a good idea.

marketingMichael UhlarikMarch 3, 2018motorcycle, motorcycle industry, badge engineering, marketing, kawasaki, aprilia, general motors, branding, v-strom, suzuki, kymco, laverda, klv1000

Project Creep : How to Ruin a Motorcycle

Blog post excerpt text. Duis suscipit neque quis rhoncus interdum. Fusce rhoncus vulputate ex, eget lacinia orci. Pellentesque lacinia felis sit amet ex mattis, vitae euismod leo hendrerit. Etiam, eu scelerisque nisi vehicula.

product planning, design, marketingMichael UhlarikJuly 27, 2016product planning, product development, product design, motorcycle design, motorcycle branding, motorcycle industry, motorcycle, design, project planning, yamaha, honda, kawasaki, project managment, project creep

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