Fringe motorcycles are hit and miss. Sometimes they are fantastically successful, striking a note long ignored by the market, other times they are just too fringe. Canada is the ultimate North American test market.

product planning, marketingMichael UhlarikApril 3, 2018give a shift, motorcycle, motorcycle industry, motorcycle design, motorcycle marketing, marketing, product planning, 2 stroke motorcycle, yamaha gts1000

Women Are The Key To Motorcycling's Future

After fifty years of treating them like advertising accessories, the motorcycle industry needs to design and market motorcycles for women the way they do for men : by making bikes they themselves want

product planning, marketing, editorial, designMichael UhlarikNovember 3, 2016women and motorcycles, motorcycle marketing, motorcycle industry, gender marketing, equality, chauvenism, motorcycle culture

Retro Thinking is Not Going to Save the PW2

As self-driving technology enters the P2W space, many are pushing back demanding a more “analog” motorcycle experience. This is not the first time in history the market rejected progress…

marketing, product planning, editorialMichael UhlarikNovember 3, 2016motorcycle, motorcycle marketing, motorcycle industry, BMW Motorrad, yamaha, honda, harley-davidson, panhead, artificial intelligence, autonomous motorcycles, autonomous cars, self driving, self balancing motorcycle

Motorcycle Branding : The Name Matters.

Product names matter. A lot. In every culture, names are used to convey image, associations and power. Most industries understand this, but often motorcycle OEMs do not. This can lead to branding tragedy

product planning, marketing, editorialMichael UhlarikSeptember 9, 2016motorcycle, motorcycle industry, motorcycle culture, motorcycle design, moto culture, marketing, editorial, branding, motorcycle branding, Kawasaki, BMW, Aprilia, Ducati, millennial marketing

Project Creep : How to Ruin a Motorcycle

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product planning, design, marketingMichael UhlarikJuly 27, 2016product planning, product development, product design, motorcycle design, motorcycle branding, motorcycle industry, motorcycle, design, project planning, yamaha, honda, kawasaki, project managment, project creep

The American Motorcycle Icon : Its Not What You Think

Most people in the world would say the most American form of motorcycle is the Harley-Davidson. They are not wrong, but the most important form is the humble strictly off-road dirt bike.

Three Wheeled Motorcycles : A Question of Science

Almost since the beginning of wheeled vehicles, the tricycle has been with us. It is stable at rest but unstable in motion. Three wheeled motorcycles are making a comeback. Should they? Are they safe?

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