Sometimes OEMs need to expand their lineup but haven’t got the resources or expertise to do it. That is when they enter a joint-venture (JV) and just put their label on someone’s else’s motorcycle. It is never a good idea.
Read MoreMass produced motorcycles are hard to design and engineer. Building a custom motorcycle at home with limited resources and knowledge is harder still. A healthy motorcycle culture needs both.
Read MoreProduct names matter. A lot. In every culture, names are used to convey image, associations and power. Most industries understand this, but often motorcycle OEMs do not. This can lead to branding tragedy
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