Posts tagged Kawasaki
Motorcycle Branding : The Name Matters.

Product names matter. A lot. In every culture, names are used to convey image, associations and power. Most industries understand this, but often motorcycle OEMs do not. This can lead to branding tragedy

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product planning, marketing, editorialMichael Uhlarikmotorcycle, motorcycle industry, motorcycle culture, motorcycle design, moto culture, marketing, editorial, branding, motorcycle branding, Kawasaki, BMW, Aprilia, Ducati, millennial marketing
The American Motorcycle Icon : Its Not What You Think

Most people in the world would say the most American form of motorcycle is the Harley-Davidson. They are not wrong, but the most important form is the humble strictly off-road dirt bike.

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product planning, marketing, designMichael Uhlarikmotorcycle, motorcycle culture, American motorcycle, Harley, Harley-Davidson, motocross, dirt track, flat track, Suzuki, Kawasaki, Honda, Yamaha, KTM, motorcycle design, motorcycle branding, motorcycle marketing, marketing, product planning, motorcycle industry, Motorcycle Industry Council Comment