Posts tagged moto culture
Garage Tinkerers and Home Built Motorcycles

Mass produced motorcycles are hard to design and engineer. Building a custom motorcycle at home with limited resources and knowledge is harder still. A healthy motorcycle culture needs both.

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Michael Uhlarikmotorcycle, motorcycle marketing, motorcycle industry, yamaha, branding, adventure biking, custom motorcycle, chopper, cafe racer, scrambler, home made motoryclce, garage build, new custom scene, home mechanic, moto culture, motorcycle culture
Motorcycle Branding : The Name Matters.

Product names matter. A lot. In every culture, names are used to convey image, associations and power. Most industries understand this, but often motorcycle OEMs do not. This can lead to branding tragedy

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product planning, marketing, editorialMichael Uhlarikmotorcycle, motorcycle industry, motorcycle culture, motorcycle design, moto culture, marketing, editorial, branding, motorcycle branding, Kawasaki, BMW, Aprilia, Ducati, millennial marketing