After fifty years of treating them like advertising accessories, the motorcycle industry needs to design and market motorcycles for women the way they do for men : by making bikes they themselves want
Read MoreMass produced motorcycles are hard to design and engineer. Building a custom motorcycle at home with limited resources and knowledge is harder still. A healthy motorcycle culture needs both.
Read MoreProduct names matter. A lot. In every culture, names are used to convey image, associations and power. Most industries understand this, but often motorcycle OEMs do not. This can lead to branding tragedy
Read MoreThey smell like gasoline, are packed with dozens of bikes and poorly lit. If you are a novice to motorcycling your first experience at a motorcycle retailer is not ideal. This needs to change to fit the modern consumer.
Read MoreMost people in the world would say the most American form of motorcycle is the Harley-Davidson. They are not wrong, but the most important form is the humble strictly off-road dirt bike.
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