Motorcycle Design
2022 Motorcycle Design Annual
Clever, modern motorcycle deconstructionism, or just crude and pretentious?
The Cake Maker electric moped hides nothing and purports to be the ultimate utility bike. It may be, but at what cost?
Design is a business force multiplier, elevating products from mere commodity to objects of desire, and adding on average a 5X return on investment.
Motorcycles are emotionally evocative, even to people who treat them as basic transport. The appearance, interfaces, ergonomics and brand design of P2W have an outsized impact on the success and failure.
Using an unrivalled library of historical data, images and a unique global perspective, the Motorcycle Global Design Annual is the benchmarking guide for OEM executives, marketing and design professionals.
The 2022 Design Annual features a visually rich, brand by brand analysis of all the new models, with clear references to previous generations and rivals.
Over 100 pages, hundreds of photos, and 5 full feature analysis of the biggest design trends in the industry.
$900 USD
€800 EUR
Reserve your copy now.
Out May 2023.