Raw Data is meaningless without human context.

Your motorcycle or mobility business depends on making careful strategic decisions. You collect data, talk to your customers and map out plans for the future based on that information. Your hard earned, hard data is your guiding star to what you should do next.

But data alone is useless if you don’t understand the why. Why are customers in India buying more motorcycles than cars? Why are American millennials registering bikes in record numbers but new bike sales falling? Why are step through cooters popular in Indonesia but not in Thailand? Why is the question that matters.

Motorcycle Global is founded on the principal that most reasonable humans make their motorcycle purchase decisions without actually using reason. The deep-seeded needs of real people are not revealed in sales data or spreadsheets, but in the social and economic realities of the people themselves.

About MotorcycleGlobal.org

An award-winning motorcycle designer, Michael Uhlarik has 25 years of experience working with motorcycle and mobility OEMs in Europe, Asia and North America. Using product design as a lens, Michael combines accurate reporting and business analysis to give you not just charts and data, but knowledge and insight into the emotions and motivations of consumers.

Michael is a widely published author and columnist in the international motorcycle press. A pioneer of electrification, Michael was one of the cofounders of the acclaimed Amarok P1 electric race bike, and is a cofounder of SURU, maker of e-bikes.

He has taught design, design history and design practice at universities in Canada, the UK and Europe, and lectured at mobility symposia including co-chairing the 2007 ENG Automotive Summit in Amsterdam.

Michael Uhlarik
Product Planner & Analyst