Posts tagged BMW

The all-singing, all-dancing BMW R1250GS is the most acclaimed adventure motorcycle ever. But this spectacular success started in the cafés of Milan, not on the desert trails of Baja or the Dakar rally.

marketingMichael UhlarikMay 3, 2018BMW, BMW Motorrad, BMW GS, R1200GS, adventure motorcycle, adventure biking, motorcycle, motorcycle industry, marketing, motorcycle design, italian motorcycle, product planning

Motorcycle Branding : The Name Matters.

Product names matter. A lot. In every culture, names are used to convey image, associations and power. Most industries understand this, but often motorcycle OEMs do not. This can lead to branding tragedy

product planning, marketing, editorialMichael UhlarikSeptember 9, 2016motorcycle, motorcycle industry, motorcycle culture, motorcycle design, moto culture, marketing, editorial, branding, motorcycle branding, Kawasaki, BMW, Aprilia, Ducati, millennial marketing

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