Women Are The Key To Motorcycling's Future

After fifty years of treating them like advertising accessories, the motorcycle industry needs to design and market motorcycles for women the way they do for men : by making bikes they themselves want

product planning, marketing, editorial, designMichael UhlarikNovember 3, 2016women and motorcycles, motorcycle marketing, motorcycle industry, gender marketing, equality, chauvenism, motorcycle culture

Retro Thinking is Not Going to Save the PW2

As self-driving technology enters the P2W space, many are pushing back demanding a more “analog” motorcycle experience. This is not the first time in history the market rejected progress…

marketing, product planning, editorialMichael UhlarikNovember 3, 2016motorcycle, motorcycle marketing, motorcycle industry, BMW Motorrad, yamaha, honda, harley-davidson, panhead, artificial intelligence, autonomous motorcycles, autonomous cars, self driving, self balancing motorcycle

Motorcycle Branding : The Name Matters.

Product names matter. A lot. In every culture, names are used to convey image, associations and power. Most industries understand this, but often motorcycle OEMs do not. This can lead to branding tragedy

product planning, marketing, editorialMichael UhlarikSeptember 9, 2016motorcycle, motorcycle industry, motorcycle culture, motorcycle design, moto culture, marketing, editorial, branding, motorcycle branding, Kawasaki, BMW, Aprilia, Ducati, millennial marketing

The Traditional Motorcycle Dealer Needs an Upgrade

They smell like gasoline, are packed with dozens of bikes and poorly lit. If you are a novice to motorcycling your first experience at a motorcycle retailer is not ideal. This needs to change to fit the modern consumer.

editorial, marketingMichael UhlarikSeptember 9, 2016motorcycle, motorcycle dealer, motorcycle branding, motorcycle retail, retail, store design, retail experience, dealership, ecommerce, internat sales, motorcycle culture

Three Wheeled Motorcycles : A Question of Science

Almost since the beginning of wheeled vehicles, the tricycle has been with us. It is stable at rest but unstable in motion. Three wheeled motorcycles are making a comeback. Should they? Are they safe?

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