Posts tagged Ducati
Motorcycle Branding : The Name Matters.

Product names matter. A lot. In every culture, names are used to convey image, associations and power. Most industries understand this, but often motorcycle OEMs do not. This can lead to branding tragedy

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product planning, marketing, editorialMichael Uhlarikmotorcycle, motorcycle industry, motorcycle culture, motorcycle design, moto culture, marketing, editorial, branding, motorcycle branding, Kawasaki, BMW, Aprilia, Ducati, millennial marketing